The impact of
climate change on the transformation of natural ecosystems is evident, and as a
result, beekeeping faces challenges never encountered before. Losses in honey
productivity resulting from irregular flowering patterns, or bee mortality
associated with problems of poor nutrition, pests and diseases, require a new
approach to beekeeping. The project redirects this economic activity towards
the authentication of high-quality products, such as excellent monofloral
honeys (chestnut, rosemary and heather), brands of the territories in which it
operates, and towards the diversification of production as a guarantee of the
sustainability of the farm, introducing new products from the hive with high
market potential, such as bee bread. The future sustainability of beekeeping
depends on its recognition, so technical dissemination among beekeepers will be
complemented by the design of educational materials for dissemination among
school-age children.